If you frequent the Yoga Union studio, then there’s a fair chance you’ve passed by a large van bearing the name “Flying Fish Co.” on the corner of 50th and Hawthorne. But have you stopped to peek inside and see what that van is all about, and who’s actually driving that thing around Portland?
Lyf Gildersleeve, the owner and second generation fish monger from Idaho with his degree in Aqua Culture, is as welcoming as the fresh foods he’s providing. He greets each patron with a smile and recognizes more than a few of the returning customers, calling many by first name. He seems to know what they have come for and enthusiastically volunteers which fish is the most fresh, which has gone down in price, and any specials he currently has in. A chalk board lists the week’s fresh catches (boasting names like Copper River Sockeye and King Salmon) as well as the frozen (but never defrosted) selection, which is lengthy and drool-inducing. My eyes bounce from Dover Sole to Halibut Cheeks to the Smoked Ahi and back to the Ekone Oysters, all this before I even see the lists of local, organic, grass fed meets. Lyf tells me the beef, lamb, buffalo, pork and even elk are delivered to him direct from the ranches. All the meats, including the fish and the local eggs (chicken, duck and quail, oh my!), are chemical and hormone free. There’s even something for the herbivores- fresh seaweed salad! A large refrigerator, also covered in chalk board with prices listed on all sides, holds most of his bounty. Customers happily browse through the selection, while Lyf gives cooking tips for each. The environment feels more like a friend’s house than a fish market, and it makes me want to become one of his regulars.
As awesome and substantial the choices of seafood are here, a huge focus of the Flying Fish Co. is to provide proteins that are not only good choices for our bodies, but also good choices from an environmental prospective. Populations of certain species vary over time and are dependent upon multiple factors, including how heavily they are fished. If a specie’s population isn’t stable, then it won’t be available from Flying Fish Co. Meats like beef and pork are purchased form local farmers, helping to stimulate and support our community economy. We as consumers should also do our part by making smart choices, and Lyf’s truck is a great place to start. Even the trays the fish are packaged in are biodegradable.
As I browsed through the choices, I was surprised to find that prices were well below what I had expected. A dozen eggs are $5, and I picked up a pound of the fresh Copper River Sockeye Salmon for only about $10. Lyf said that although his prices were higher than at a store like Fred Meyer (whose products are not even comparable, in my humble opinion), they’re actually a few dollars cheaper than at a place like New Seasons. He accepts cash and cards, making buying a breeze, and soon will be accepting EBT (food stamp) cards. If you sign up to be on his mailing list, you can find out what specials he will have in that week (it always varies) and even make special requests.
Later that night I grilled my fresh salmon on the patio with the Portland sun shining (finally!) down on me. I took Lyf’s advice and didn’t overcook the fish, making sure the insides were still a lush coral pink. The result was one of the best dinner’s I’ve had all spring, and the friends I was willing to share a bite with agreed. The flavor was delicious and fresh, and the meat flaked off in perfect, moist bites.
Tomorrow I plan on walking down the block and popping back in to see Lyf, who opens his doors from noon to 7, Wednesday through Friday at the corner of 50th and Hawthorne (he’s also open on weekends at 3221 SE Division, in the cart pod). This time I want to try some of the farm fresh eggs, and maybe some of the Pacific Snapper. I’ll probably also mention how open my lower back feels from his Hot Flow class I attended this morning- when Lfy isn’t slinging fish, he also happens to be a wonderful instructor at the Yoga Union 🙂
I highly recommend taking a minute to stop by and check out Flying Fish Co. and say hi to a fellow yogi in the process.
Here’s a link the the Flying Fish website, where you can find out more about product availability and even details on other locations (most of which are owned by Lyf’s family) around the West. Be sure to sign up for his mailing list while there!